Unbeknownst to us until this February, model and co-founder of Kin Euphorics Bella Hadid has had something brewing (literally) for the past five years. And finally, the wait is over. This Tuesday, Hadid revealed the alchemy of the semi-eponymous Orəbella as "the first intentional skin parfum," inspired by nature and her own experinces in the beauty industry.
via @orebella on Instagram
The Ritual
Like many of us, Bella expressed dealing with severe sensitivty to the alchohols found in most traditional frarances, which eventually pushed her to explore pure essential oils as an alternative. What she didn't expect was to discover a passion that exceeded her personal endeavors. "Getting compliments for something I loved to do, and something that felt healthy for me, made me realize that maybe this product wasn’t only for me; it was something I needed to share with the world," she shared on Orəbella's website.
via @orebella on Instagram
The simple ritual of blending oils quickly turned into long garden walks, growing lavender on her dreamy Pennsylvania farm, and learning about her family's history of crafting homemade scents. And now, she's sharing it all with the world in the form of three unique, better-for-your-skin fragrances: "Blooming Fire," "Salted Muse," and "Window2Soul."
Beyond the Bottle
While nourishing and clean, each fragrance still boasts a complex range of aromaptheraputic ingredients that are blended to last all day. Their signature 'Ôrelixir™ base is comprised of snow mushroom and a moisturizing five-oil blend (camellia, almond, olive, jojoba, and shea), while the respective fragrances present their own notes featuring patchouli, tonka bean, and and cedarwood. Bella describes the line as "nostalgic, fresh, comfortable, and sexy," a feeling we can get behind.
via @orebella on Instagram
The official launch is scheduled for May 2nd- avaliable in Ulta stores on May 12th- and prices range from $35 for 10 ml., $72 for 50 ml., to $100 for 100 ml.
By Mackenzie Ostrowski